Coming off the back of working with a great friend in Joe from Average Joes, we got the opportunity to do it again with Rick (Richey) from Rich Got Jacked.
We started working on the concept of a collaboration before Average Joes the Kraken got released which gave us a unique perspective of going in blind with no expectations beyond pure optimism and excitement. We knew from the get go that we needed to tell the story of Rich Got Jacked as visually as possible. Two options continually got explored before we finally settled on the design for Ecstacy. It's actually interesting to note that the original design was facing to the side, so you got a side on view of the face. It took weeks of looking at the image over and over before finally making the decision that it didn't sit well. There was something about it that made it look akward on the back of a top and is probably more suited to a sticker or even it's own stand alone logo. Never say never, it's in the archive just in case we need it in the future.
Overall, we really managed to pull off the values of what Rich Got Jacked stands for. It's really all about the experience and what better way to demonstrate this than a euphoric explosions of tasting RGJ goodness.